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Experimental · 2018
Oddone
- Client
- Oddone
- Year
- 2018
- Role
- Studio identity and motion
- Services
- Brand strategy, Visual identity, Motion, Digital design, Posters
Overview
An identity built to keep changing shape.
Brandwith team members founded Oddone, a San Francisco brand studio, after time at Uber.
Creative direction and design: Brandwith team. Brand strategy: Caren Williams.
01 / The challenge
What needed to change
Designing for yourself removes the distance between studio and client—personal without becoming narrow.
02 / The approach
A clear idea to build from
Developed with brand strategist Caren Williams, the ‘O’ became a three-dimensional object that reveals a different face from every angle.
03 / The system
Designed to work everywhere
The dimensional mark carried into motion, the website, physical objects and an expressive poster series.
04 / The outcome
A system built to last
A flexible studio identity used from 2018 to 2021.
View original sourceProject source: rogeroddone.com