All work12 / 12
Brand · —
MeUndies
- Client
- MeUndies
- Year
- —
- Role
- Brand identity
- Services
- Brand identity, Art direction, Visual system, Campaign expression
Overview
A playful consumer brand with an expressive visual voice.
Brandwith team members worked on the MeUndies identity refresh as part of Unentitled Studio.
Brandwith team, as part of Unentitled Studio
01 / The challenge
What needed to change
The brand needed to show its premium quality without losing the playful character its audience knows.
02 / The approach
A clear idea to build from
Clean lines add confidence and order while vibrant color and an open voice protect the warmth at the center of the brand.
03 / The system
Designed to work everywhere
An adaptable structure carries the refresh into campaign imagery, product presentation, typography and everyday communication.
04 / The outcome
A system built to last
A more confident expression with its inclusive spirit intact.
View original sourceProject source: justharris.co