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Brand · 2023
Flock Freight
- Client
- Flock Freight
- Year
- 2023
- Role
- Brand identity and campaign
- Services
- Brand strategy, Visual identity, Campaign, Brand systems
Overview
A more efficient way to move freight together.
Brandwith team members worked on Flock Freight, a shared-truckload company that pools compatible shipments.
Brandwith team
01 / The challenge
What needed to change
A utilitarian brand no longer matched the technology or the environmental ambition behind it.
02 / The approach
A clear idea to build from
The Brandwith team led the rebrand from strategy through execution, turning operational complexity into a straightforward story about moving freight together.
03 / The system
Designed to work everywhere
A distinct graphic language, typography, color, campaign imagery and repeatable structures work across shipper and carrier touchpoints.
04 / The outcome
A system built to last
A clearer platform for explaining shared truckload to very different audiences.
View original sourceProject source: justharris.co