01
Cruise
A living visual system for autonomous mobility.
Brand
with.
Selected work
View all02
Uber
Bits and atoms, built into a global system.
03
Medable
Making clinical research more human and accessible.
04
Rise H2O
A bright, generous identity for everyday hydration.
05
Flock Freight
A more efficient way to move freight together.
06
Terawatt
Infrastructure for an electric future.
07
Next Now
A clear identity for what comes next.
Projects + partners
Principles
Clarity before decoration
Find the essential idea, then give it the simplest form that can carry its full meaning.
Systems, not surfaces
Build a visual logic that stays coherent as a brand grows across products, places and moments.
Empathy in every decision
Understand the people on both sides of the experience before deciding what the work should say or do.
Craft all the way through
Hold strategy, language, image, interface and motion to the same standard of care.
Where we work
The most useful ideas live between disciplines.
Brandwith brings meaning, utility and feeling into one connected system.
BrandThe promise people remember
ProductThe utility they rely on
ExperienceThe feeling in every moment
BrandwithOur process
Rigorous enough to find the truth. Flexible enough to follow it.
- 01
Understand
People, context, ambition
Research, interviews, and immersion to map the real problem.
- 02
Define
The question worth solving
A single, actionable brief that shapes every decision.
- 03
Explore
Many possible directions
Rapid directions and prototypes to find the right fit.
- 04
Make
A system with real form
Type, color, motion, and interface built as one system.
- 05
Test
Behavior in the world
Real feedback, behaviour, and refinement in context.
- 06
Evolve
Learn, refine and extend
Launch, learn, and extend the system over time.
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