Brandwith
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Digital · 2024

Next Now

Next Now AI brand environment wall with logo and tagline
Client
Next Now
Year
2024
Role
Brand and digital system
Services
Brand design, Digital system, Art direction

Overview

A clear identity for what comes next.

Brandwith team members worked on Next Now, a technology brand and digital system built on bold imagery and direct editorial structure.

Brandwith team

01 / The challenge

What needed to change

A forward-looking name can turn generic fast; the brand needed a specific visual character.

Next Now case study image 1 from justharris.co

02 / The approach

A clear idea to build from

Contrast, scale and expressive image-making inside a disciplined grid keep energy and hierarchy together.

03 / The system

Designed to work everywhere

Typography, graphic imagery, color and digital layouts form a repeatable framework where recognition comes from composition, not one mark.

Next Now case study image 2 from justharris.co
Next Now case study image 3 from justharris.co
Next Now case study image 4 from justharris.co
Next Now case study image 5 from justharris.co
Next Now case study image 6 from justharris.co
Next Now case study image 7 from justharris.co
Next Now case study image 8 from justharris.co
Next Now case study image 9 from justharris.co

04 / The outcome

A system built to last

A coherent platform for a technology-oriented point of view.

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Project source: justharris.co