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Brand · 2019

Aero

Client
Aero
Year
2019
Role
Identity, livery, type and campaign
Services
Visual identity, Art direction, Livery, Typography, Campaign

Overview

Making boarding part of the brand.

Brandwith team members worked on Aero, a semi-private airline built around a more considered way to fly.

Brandwith team

01 / The challenge

What needed to change

Private aviation defaults to codes of exclusivity. Aero needed a premium expression that felt contemporary, warm and precise.

02 / The approach

A clear idea to build from

A Swiss-informed grid set the order; a sunrise palette brought optimism. Disciplined type and direct information design kept each moment calm.

03 / The system

Designed to work everywhere

Wordmark, typography, iconography, aircraft livery, cabin detail, print, digital and campaign imagery share one proportion and rhythm.

Aero identity before the 2019 refresh
Aero identity after the 2019 refresh
Aero aircraft exterior with full livery applied
Aero aircraft engine livery detail
Aero brand mark construction and masking study
Aero livery specifications and measurements
Aero brand guidelines spreads
Aero advertising campaign layouts
Aero photography direction for the brand
Aero passenger amenity packaging
Aero cabin experience and identity
Aero crew uniforms and brand in service
Aero identity applied to the passenger experience
Aero case study board

04 / The outcome

A system built to last

A recognizable end-to-end passenger experience, from booking to arrival.

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Project source: rogeroddone.com / mossayeb.com