Brand · 2024–26
Expa
- Client
- Expa
- Year
- 2024–26
- Role
- Identity system and motion
- Services
- Art direction, Digital design, Iconography, Logo motion
Overview
A modular identity for a company-building studio.
Brandwith team members worked on Expa, the company studio that partners with founders to build businesses from zero.
Brandwith team member, Principal Brand Designer, 2024–2026
01 / The challenge
What needed to change
A studio building many companies has to express both individuality and collective value.
02 / The approach
A clear idea to build from
The dots that form the Expa letters became a metaphor for the portfolio: separate elements combining into something larger.
03 / The system
Designed to work everywhere
Art direction, iconography, case-study presentation and logo motion all derive from the dot structure, with a grid of spheres revealing four letters across four faces.
04 / The outcome
A system built to last
An identity with a behavior rather than a fixed signature, and a clearer way to present portfolio companies.
View original sourceProject source: rogeroddone.com