Digital · 2021
Medable
- Client
- Medable
- Year
- 2021
- Role
- Brand and digital experience
- Services
- Brand strategy, Visual identity, Digital experience, Style guide
Overview
Making clinical research more human and accessible.
Brandwith team members led direction and strategy for Medable, a Palo Alto company building a platform for decentralized clinical trials.
Direction and strategy: Brandwith team. Creative direction and copy: Andrew Teague. Project support: Brandwith team.
01 / The challenge
What needed to change
A refreshed identity and second-generation style guide had to explain a complex clinical platform without losing the people in the research.
02 / The approach
A clear idea to build from
Working with creative director and copywriter Andrew Teague and project support from the Brandwith team, strategy, language and visual direction were built as one system.
03 / The system
Designed to work everywhere
Typography, color, imagery, digital applications and documented guidance carry the identity from company communication into the platform itself.
04 / The outcome
A system built to last
A unified identity and Style Guide 2.0: a clear framework for presenting technically complex clinical research.
View original sourceProject source: mossayeb.com