Brand · —
GYROS® the original
- Client
- GYROS® the original
- Year
- —
- Role
- Visual identity and packaging
- Services
- Visual identity, Logo design, Packaging, Stationery
Overview
Street flavor, Greek soul, one electric blue.
Brandwith team members created the identity for GYROS® the original, a focused gyros format in Luxembourg born from Souvlaki The Original.
Brandwith team
01 / The challenge
What needed to change
Greek street food is usually branded with nostalgia. GYROS® needed to feel modern and confident while staying true to one thing done right.
02 / The approach
A clear idea to build from
One electric blue and a stacked, heavy wordmark give the name the presence of a sign, with 'Street Flavor. Greek Soul.' as the voice.
03 / The system
Designed to work everywhere
Wordmark, lockups, a repeat pattern, cut-paper shapes, stationery and packaging share the same blue and the same blunt geometry.
04 / The outcome
A system built to last
A simple, ownable system that is instantly readable on the street and on the box.
View original sourceProject source: giannisgougoulias.com